Vivi (Shenwei Jiang)
I am very glad to participate in this multicultural and globally relevant project. As a designer, I’m concerned about what design should be for our generation, and I’m committed to integrate China’s traditional culture with modern society, to create a better quality of life, including environmental protection and sustainability.
- 《大栅栏 DA SHI LAN Hutong gift 》 project with the Beijing hutong design team to design a local board game. This is a cultural and creative product design, based on the traditional residential area of the 大栅栏. I collaborated with traditional folk craftsmen in the hutong to carry out the project. My design is a 大栅栏 version of Monopoly, with elements extracted from traditional hutong architecture and wood-carved three-dimensional characters, combined with traditional printing techniques, block printing and graphic design. Based on characteristics of the Beijing hutong culture and combined with the local craftsmen handcraft, the project leads to the development of regional economy, improve the quality of life of local residents, and connect tourists with local residents.
- Collaboration with Environwinner, environmental company, to design brands and visual design systems, for environmental product sites and promotions, including water purification, air purification, and solid waste resource management.
- Design of brand and visual design system for smart home company, which is one of the intelligent household brands of Hisense group, focusing on the design of intelligent home products, including air purifiers, water filters, kitchen oil recycling, kitchen waste and granular recycling. The aim is to improve the quality of life of modern residents, sustainable development, safety, energy saving, and environmental protection.